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On the new breed of
social networking sites, everyone can hear you squirm. Artists,
film-makers, musicians, lonely kids looking for love … all twists on
life can be found here in their dubious glory. These sites are the most
powerful social force since the formation of the internet itself, their
easy-to-use interface’s have allowed users to upload and share music,
videos, online diaries and search for users with similar interests in a
way that has revolutionised not only the internet, but an entire
generation’s social lives. Bloggers have found love, unwise liaisons
have been discovered and careers have been launched. In June 2006, Playboy
magazine launched a special edition focusing on ‘girls of Myspace’;
within the UK music industry, My Chemical Romance, Lily Allen and Arctic
Monkeys have all enjoyed huge success on the back of publicising their
music on social networking websites, representing a sea change in the
way that people find out about and subsequently consume new music; there
have been tales of criminal acts that had their genesis within the
alleged sharing of personal information on these sites… the impact and
repercussions are infinite… Through interviews with
bands, music industry professionals, and a host of weird and wonderful
characters whose lives have been changed forever by social networking
sites, - such as Bebo, Faceparty, Friendster, Friends-Reunited and
Myspace. The history and development of these unique websites and their
social impact is told for the first time in a suitably irreverent style
and presented in this user-friendly format with entertaining hand-drawn
illustrations to enrich the text. This is not a book for computer geeks
or tech-heads, but an immensely readable and entertaining insight into
the real people and bewildering stories caught up in this most modern of
digital communications. |
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